Lower capital
Online Business
Order economics you can trust, from niche and channel to delivery, returns, payment delays and invoices.
- Modules
- 7
- Lessons
- 14
- Time
- ~13 hours
- Level
- Intermediate
Builds on the Business Foundation; enrolling here includes it.
Who it is for
- You sell, or plan to sell, physical products online or through social media and messaging.
- You accept cash on delivery, card payments or transfers and want to know when the money really arrives.
Not the right course if
- Businesses selling only in person.
- Anyone looking for an advertising or growth-hacking course.
What you will have at the end
- A niche scored against the alternatives, and a chosen channel.
- Every online running cost, and a measured social-selling funnel.
- The true contribution of an order, and the orders needed to break even.
- Cash in transit and a forecast that includes collection delays.
- A costed delivery policy and your contribution after returns.
- A ceiling on acquisition spending and a consent-based retention plan.
- Policy content ready for legal review, an invoice checklist and a launch plan.
Curriculum
Modules and lessons
About 4 hours of reading and 9 hours of practical work on your own business.
1Offer and positioningWhat you sell, to whom, and why they buy it from you rather than a marketplace.
- A niche you can actually reach57 min
Online, anyone can find you in theory. Choose a niche that realistically will.
- Your own channel or a marketplace?57 min
Compare what an order leaves you when you sell direct and when a platform takes a commission.
You produce: Niche scorecard · Channel comparison
- A niche you can actually reach57 min
2Channel and platformWhat being online costs every month, and how your channels turn attention into orders.
- The monthly cost of being online51 min
Add up the subscriptions, apps and services an online business pays every month.
- Selling through social media and messaging1 h 2 min
Measure how people move from seeing a post to placing an order, and fix the weakest step.
You produce: Platform-cost schedule · Social-selling funnel
- The monthly cost of being online51 min
3Unit economicsPrice against product cost, delivery and payment fees, one order at a time.
- One order, followed to the end58 min
Trace a single order through product cost, delivery and fees to what actually stays with you.
- How many orders to break even46 min
Turn your fixed costs and contribution per order into a monthly and daily order target.
You produce: Complete order economics · Order break-even calculation
- One order, followed to the end58 min
4Payments and collectionHow customers pay, and when the money actually reaches you.
- How customers pay, and when you receive the money52 min
Cash on delivery, card and transfer each reach you on a different timetable.
- Cash flow when customers pay later46 min
See how payment delays move your lowest cash point.
You produce: Payment-method comparison · Collection-delay forecast
- How customers pay, and when you receive the money52 min
5Fulfilment and returnsCouriers, delivery policy, refused parcels and the cost of a return.
- What your delivery policy really costs51 min
Free or subsidised delivery is a monthly cost. Size it before you promise it.
- Returns and refused deliveries51 min
Spread the cost of orders that come back across every order, and plan with the result.
You produce: Delivery-policy model · Returns and refusal impact
- What your delivery policy really costs51 min
6Acquisition and retentionThe most you can pay to win a customer, and why the second order matters more.
- What a customer can cost52 min
Compare what you spend to win a customer with what they contribute.
- Bringing customers back57 min
Repeat orders cost far less to win. Build them into the plan — with consent.
You produce: Customer-acquisition ceiling · Retention plan
- What a customer can cost52 min
7Policies, invoices and launchCustomer-facing policies, invoices and VAT, and the plan to launch.
- Terms, privacy and refunds1 h 10 min
The three documents an online business shows its customers, and what each must cover.
- Invoices, VAT and your launch plan1 h 10 min
What an invoice must show, where your sales sit against the VAT thresholds, and the plan to launch.
You produce: Online-policy checklist · Invoice checklist · Online-business launch plan
- Terms, privacy and refunds1 h 10 min
Calculators
Each one runs with your figures and saves the result for later lessons.
- Niche scorecard
- Own channel or marketplace
- Monthly fixed costs
- Social selling funnel
- One online order
- Orders to break even
- Cash not yet received
- Twelve-month cash flow
- What delivery really costs you
- The cost of returns
- What a customer can cost
- VAT threshold check
Downloads
15 documents, generated from your saved work once the lessons behind them are done.
- Niche scorecard · Excel workbook
- Channel comparison · PDF
- Platform-cost schedule · Excel workbook
- Social-selling funnel · CSV
- Complete order economics · PDF
- Order break-even · PDF
- Payment-method comparison · Excel workbook
- Collection-delay forecast · Excel workbook
- Delivery-policy model · PDF
- Returns and refusal impact · PDF
- Customer-acquisition ceiling · PDF
- Retention plan · Word document
- Online-policy checklist · Word document
- Invoice checklist · Word document
- Online-business launch plan · Excel workbook
Capstone
My Launch-Ready Business File — Online
Summarise the online economics of your business, section by section, from the work you saved.
Certificate of completion
- Complete every required lesson — exercise, knowledge check and checkpoint.
- Submit your capstone.
- Enter the name to print. The certificate gets a public verification link.
Not accredited: a record of completion, not a diploma, licence or qualification.
Sources
What the Lebanon lessons rely on
Content last reviewed 20 September 2026.
- Standard VAT rate — Law 64 of 26 October 2017Ministry of Finance · The standard VAT rate of 11%, effective 1 January 2018.Officially verified
- VAT registration thresholds — Law 324 of 12 February 2024, Article 14Ministry of Finance · Mandatory registration above LBP 5 billion of taxable and zero-rated turnover over any one to four consecutive prior quarters; voluntary above LBP 1 billion; qualifying importers and exporters mandatory regardless of turnover.Officially verified
- Issuing the tax invoice and bookkeepingMinistry of Finance · The elements a VAT invoice must contain; electronic record retention is permitted.Officially verified
- Special licence for online businessesMinistry of Economy and Trade · No authoritative source was found establishing either a special licence for online businesses or a general exemption from ordinary registration.Pending authority confirmation
- Website terms, privacy and refund policiesA Lebanese lawyer · The lesson prepares the content of these documents. Their legal wording must be reviewed by a Lebanese lawyer before use.Pending professional review
Questions
Do I need to finish the Business Foundation first?
Yes. Online Business builds on figures you save in the Foundation — fixed costs, contribution and VAT position — and enrolling in it includes the Foundation.
Does the course recommend a payment provider, courier or platform?
No. Their terms change and none is endorsed. The lessons show you what to compare, and you enter the rates from your own providers.
Is this legal, tax or financial advice?
No. The courses teach you to prepare your own figures and documents. Anything specific to Lebanon names its source and how firmly it was verified, and where a lawyer or accountant is needed the lesson says so.
Is the certificate accredited?
No. The certificate of completion records that you finished the course and its capstone. It is not a diploma, a licence or an accredited qualification.
Where is my work stored?
In your account, so it follows you across devices. You can export it, take a snapshot, or delete it at any time from your workspace.